Influencer Marketing Agency (now Media Monks)

Detail: Head of Digital Marketing
Detail: October 2015 – February 2017
Detail: Amsterdam, on-site
Website: www.monks.com/solutions/influencer-marketing

IMA is an influencer marketing agency, now part of Media Monks. I ran media strategy, buying, and optimisation across Facebook, Instagram, YouTube, Twitter, Google Adwords, and VKontakte, and built relationships with platform partners including Snapchat and Instagram.

I also started IMAcademy, a series of know-how sessions for the agency's influencer network: SEO, content strategy, platform mechanics.